Alora Rachelle is a self taught wedding photographer and educator. In two years of marketing her business she became wildly profitable and made six figures with a newborn in her arms. After recovering from burnout due to the constant struggle of needing to hustle, she decided to take things slower, build passive systems (and income), and a healthier mindset. She is passionate about all things marketing, branding, and building a career you love and one that doesn’t cause you to be mentally unstable.

Alora Rachelle is a wedding photographer based in Detroit. After a slow start to her career booking a few clients here and there, she caught the eye of the Detroit Metro Times, which named Alora as the number one Detroit photographer to follow on Instagram. She received this news literally after getting home from the hospital after giving birth to her daughter. That same month, she got 17 new clients, completely booking her for the rest of the year.

 

Following this career-changing moment, Alora was forced to become more efficient with her time. She looked up all she could about outsourcing and digital marketing, and eventually began to share what she learned with others through mentorship programs while she continued to scale her photography business. Alora simply rode the wave that she was on. “It can be done,” she says. “If you have a dream and you want to do something and you think it’s impossible, it’s really not.”

 

The biggest mindset shift tha Alora had to come to terms with is that the wedding photography industry isn’t actually saturated. On the most practical level, you have to realize that there are 7.8 billion people in the world, and that you only need 25 to be fully booked for the year as a photographer. It’s also probably safe to say that more than 25 weddings take place around the world every single day. So, don’t worry about drowning in the noise. There are enough potential clients to go around if you keep at it and market yourself adequately.

 

Listen in and learn how Alora establishes systems to leverage her precious time as an always-fully-booked photographer, creates an amazing client experience, stands out on social media, and deals with burnout. We would love to hear your thoughts and any questions you may have can go right here in the comments! Enjoy!

 

Let’s dig into the highlights!

 

About Alora Rachelle, her story and her career [1.00]

 

What Alora learned during those first few months after her career took off [5.36]

 

Alora’s biggest mindset shift as an entrepreneur [7.45]

 

The power of having systems in place for your business [10.01]

 

Staying personalized while using a CRM [12.38]

 

Building your personal brand amid a sea of other photographers [16.29]

 

How to keep showing up on social media even if you’re not feeling at your best [21.39]

 

What Alora outsources at the moment and how she hires out [24.24]

 

The first thing to do if you’re feeling burnt out [28.04]

 

How to connect with Alora [34.06]

 

Links Mentioned:

 

Websites: alorarachelle.com

 

Instagram: @alora.rachelle

 

Head over to profitableschedule.com/free for the free training course on creating the same profitable schedule method that Hannah used to free up her time whilst serving 27 clients.

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