Ever wondered what it’s really like to raise your prices? You’ve heard that you should be doing it, but let’s face it, the fear of losing clients is real. In this episode I chat with Jess about her experience in raising prices as well as her best tips for managing a business, stewarding your time and the lessons she has learnt in running a small business. Jess has grown her clients to over 20 and is an incredible digital marketer.

Here’s the highlights:

[6.40] Jess: The hardest business lesson that I’ve had to learn is to just say yes to what lights me up.

[7.25] Jess: I’m growing really quickly here and if I spread myself to thin, I am going to be doing a mediocre job at a lot of things, rather than a fantastic job at a few.

[7:40] Jess: “If it’s not 100% a ‘Heck yes’ then it’s a ‘Heck no’”

[8.15] Hannah: We shouldn’t just say yes because we’re scared to say no or we don’t know how to say no.

[9.07] Jess: You have to be very clear on what you expect from the client and vice versa. It’s important that your relationship is mutually beneficial.

[11.01] Jess: “I am the boss.” I think we tend to forget that sometimes, I know I do.

[11.37] Jess: In the last 6 months I’ve had a huge mindset shift… in terms of my whole money mindset. At the start I was really charging money for my time, and now I’ve recently realised that it’s not an exchange of time, it’s an exchange of value. They’re paying you for the continuous time that you’re training yourself and upskilling yourself.

[14.09] Jess: Understand and recognise that over time, your value is growing. And if that’s getting more valuable to people, then you need to be keeping up with that in terms of what you’re charging. Because the thing is, you’ll be spreading yourself too thin across too many people.

[17.03] Jess: The biggest tip that I would tell somebody who is increasing their price would be to just be upfront and honest with your clients. Jump on the phone with them, they’re not scary, you’ve been working with them for however much time and they can see the value that you’ve brought to the table.

[20.07] Jess: It was a combination of the overwhelm and burnout that really made me realise that maybe I had so many clients because I was undercharging so much.

[27.53] Jess: I think Steven Furtick said: “Growing often feels like breaking at first.”

[28.01] Jess: That stretching time in your business is as painful as anything. But once you come out the other side and you can recognise that it was all worth it, that you’re adding value, you’re so much more confident in telling people why things are happening, you don’t have to justify it because you believe it yourself.

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