Struggling with writing the copy for your business? Kelsey is a copywriting professional and shares some incredible suggestions for how to use client feedback to inform your copy. We talk about questions to ask clients to gain quality feedback, how to use feedback to help write your website copy, some basic copywriting tips and best practices for gaining client feedback
Here are the highlights:
[7.07] Kelsey: I usually interview between 4 and 6 of my client’s past or current clients and I find that by digging into those client interviews I am often able find themes or words that come up often that I can use to inform the copy.
[8.37] Kelsey: It’s good to keep in mind is who that ideal client is.
[9.14] Kelsey: Some of those questions I try to ask all come back to what was going on internally and externally before working with you and after working with you.
[13.12] Kelsey: A big mistake I see is people trying to be clever at the cost of being clear.
[14.02] Kelsey: Another big one is people that are not writing like they talk.
[14.29] Kelsey: It can be good to look at texts with your friends to see how you actually talk.
[14.45] Kelsey: The last big one I see is people not paying attention to that client journey.
[26.27] Kelsey: I would recommend reaching out to your clients or audience and find their pain points: what their challenges are and what they’re struggling with. If you can use those pain points you can empathetically infer.
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