So you already know the importance of first impressions, but with Pinterest, it’s about more than just the first impression. It’s about creating a Pinterest profile that will get you seen, and will help you convert.

When I set up new Pinterest accounts for clients, I spend the first month laying the strong foundation so that they have the ability to grow in future months.

These tips are all you need to set yourself up well for Pinterest.

Before you do any of these 5 tips, make sure that you have a business account and you’ve verified your account for rich pins.

1. Have a Pinterest profile image of you

YOU are the face of your brand, people connect with your face, so you want to have a really clear profile image of you on your account. When choosing an image, choose one that doesn’t have too much going on in the background, is clear, and is high quality (not pixelated).

If you are a company, or you aren’t necessarily the face of your business, then you can use a logo as your profile image. I would just make sure that your logo is clear & simple, and not too much writing so that people can identify you easily on Pinterest.

2. Have a profile description with keywords and a CTA

Keywords are super important because they allow you to be easily found by potential clients who may be searching for what you offer. An example of this may look like:

“Hi I’m Hannah and I am a Wedding & Engagement Photographer located in Los Angeles. Come browse my blog at thisurl.com”

OR

“Hi my name is Hannah and I am a website designer for creative entrepreneurs. You can grab my free brand voice guide here —> thisurl.com”

Both these captions clearly state who they serve & what they serve, includes keywords (like location) and has a clear call to action directing people to their website.

3. Have 10-15 boards with keywords as the title and the description

I suggest never leaving a board without a description, and never leaving a board with a weak title. You want to set up 10 to 15 boards relevant to your niche.

I suggest having a board at the start with only your content (images, content, blogs etc.) and title it with your business name or website. Then, you should fill the board description with keywords. The easiest way to find relevant keywords is to search terms relevant to your niche in the search bar and see what shows up within the top performing posts and boards.

As you begin to grow out new boards, you want to think: What are people searching for? and what’s relevant for my ideal client?

For example, if you’re a wedding photographer you aren’t going to label your board “pretty love stories”, you would label it “Bride & Groom Portraits” because it clearly describes what the board is and it uses keywords! Then, in your description, you want to include relevant terms like: “Indoor & outdoor bride and groom portraits including bridal fashion and groom fashion.” This way there are keywords there, but it’s all still in sentence form.

4. Have the boards filled with about 20 pins each to start

You can choose to pin manually, or through programs like Tailwind, it’s really up to you. You want to pin 20 quality and relevant pins to each board (excluding your own brand board). This should be a mixture of your content and other’s.

The pins should be vertical, easy to read, should have a link, and has keywords in it so that it can be found.

5. Make it pretty and branded

I suggest now adding in board cover images. That could be your images, or a brand colour with a title.

Then, go into settings and change your featured boards to make your Pinterest cover pins your own content.

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