Have you ever felt like you were creating content with no real purpose? Or felt like you had nothing to say? I have!

Content creation is such an important part of business, which is why it’s important to have purpose behind what we, as business owners, are creating.

After feeling like I was stuck in a content creation drought, I discovered a method that has completely changed the way I do content creation.

Here is my 3 step method for working with content buckets in your business:

1. Have a monthly promo goal

If you don’t know what your goal is, why are you even creating content to achieve it?

Before you create content, set a goal.

Your goal may be to get 5 new clients, or book 3 weddings for the next month, or your goal may be to increase your email list. Whatever your goal is, it’s actually going to help drive your content. Which, in my opinion, is the way we should be doing it, instead of creating content just for the sake of it.

2. Next create content buckets

What I recommend doing is creating 4 content buckets. In a month, I find it helpful to use one content bucket per week, and then recycle them again in the following month.

The content buckets in my business are: (1) Encouragement, (2) Productivity, (3) Content and Marketing, (4) Goal Setting.

When I first started I used these content buckets for my blog and youtube, and for Instagram I used separate content buckets, however now I use the same buckets across every platform. So it’s really up to you whether you use the same content buckets across every platform, or if you want to change them up.

3. Use the content buckets around your offering

At the end of every month, I like to sit down and plan content for the month ahead. Here’s an example of what that might look like:

My goal for the month: book 5 Pinterest Management clients

Week 1 (Encouragement): 3 benefits of using Pinterest so that you don’t burn out while marketing your business
Week 2 (Productivity): How I set up my Pinterest account within 4 hours
Week 3 (Content & Marketing): What to Pin on Pinterest
Week 4 (Goal Setting): A review of my analytics dashboard to track goal progress

I’m not strict when it comes to content buckets, however, it just helps for when you’re struggling to create content in a way that leads to growing your business and meeting goals.

Pin for later