On today’s episode of the Taking Action podcast I’m chatting with branding and mindset expert Cassie Gudmundson
As an entrepreneur, designer & mentor, Cassie Gudmundson is an expert when it comes to branding your business. She’s the founder and CEO of Reux Design Co., a brand strategy & design studio for intuitive entrepreneurs. 5 years and 60+ 1:1 clients later, she’s pinpointed what it takes to create a brand to scale your impact & income, so you can do more of the work you love. Everything in her business stems from the belief that more women need to step into their power & purpose, doing their life-changing work. Most days, you can find her working from home in Southern California, with her husband & baby girl Freyja, and a crazy husky pup running around in the background.
The biggest obstacle that Cassie had to overcome as a budding entrepreneur was a scarcity mindset. Referring to this challenge as “an everlasting part of business”, you have to find what works for you to jump the hurdle day by day. Cassie personally benefits from journaling, as she believes that being aware and noting down your limiting beliefs will do wonders for your attitude as a business owner. She also listens to audios that help ingrain positive ideas into her mind.
Your core beliefs make up the foundation for your mindset, which impacts how you respond to everyday tasks and challenges. You take actions based on what you believe to be true. Limiting beliefs lead to limited results. Conversely, abundance beliefs lead to an abundance of results.
If you feel stuck in business, listen to other people who might be able to articulate how you’re feeling. By simply being able to define your limiting belief, you’ll be able to take appropriate actions to undergo a paradigm shift. But the first thing to do is to decide that you’re going to make some big changes with regards to your mindset. Decide on what you don’t want, and on what you want in its place. Also try to understand the core issue of any limiting belief you may have. For example, perhaps the reason you’re procrastinating about putting in the effort to build your brand on Instagram is that you’re actually afraid of what people will think of you.
Listen in and learn how nurturing a healthy, productive mindset can become your launching pad to success as an entrepreneur. We would love to hear your thoughts and any questions you may have can go right here in the comments! Enjoy!
Let’s dig into the highlights!
About Cassie, her story and her business [1.02]
One big mindset shift that Cassie had to go through as a new business owner [2.00]
Why is mindset so important to your success as an entrepreneur? [5.36]
Other daily habits and strategies to maintain a healthy mindset [7.33]
The most notable hurdles that Cassie had to overcome on her journey [13.27]
Why emotion is a huge component of branding [18.13]
How do you translate a client’s vision or conception of their brand into reality when designing their website? [20.48]
Cassie’s favorite resources for cultivating inspiration and mindfulness [22.40]
Where to learn more from Cassie [23.23]
Links Mentioned:
Pin for later
Be the first to comment