Melanie Auburt is a marketing and sales coach in the online space who primarily works with service-based businesses. Melanie describes her background as being particularly tough, filled with drugs and abuse. She knew, ever since she was a child, that she wanted to make something of herself, even when she had no idea what her path would be.
Melanie began her business journey as an online fitness coach selling very low-ticket fitness programs, then graduated into a marketing and sales coach. With a degree in integrated marketing communications, she worked for a variety of large companies, including Starbucks, McDonalds, and BossBabe.
Eventually, Melanie decided to take everything she learned and make programs and work with clients as an entrepreneur. The rest was history, and today, Melanie is a multi-six-figure business owner.
Listen in and find out why Melanie believes that making money is easier than most people think, how to price your programs so that each one complements the other, why she doesn’t set specific revenue goals, and how to embrace your vision and style as a CEO. We would love to hear your thoughts and any questions you may have can go right here in the comments! Enjoy!
Let’s dig into the highlights!
Why Melanie moved from the fitness industry into online marketing [2.41]
Melanie’s offerings as a marketing and sales coach [4.01]
The biggest mindset shift that Melanie had to undergo as an entrepreneur [7.02]
How to justify pricing high for certain programs or services [8.28]
Scaling a business to six figures and beyond [10.59]
A typical work week for Melanie [13.18]
What is “attraction marketing”? [15.12]
How Melanie finds the right individuals for her mastermind [16:59]
Defining your version of a CEO [19:00]
Melanie’s goals for 2021 [21:40]
How to connect with Melanie [23.10]
Links Mentioned:
Instagram: www.Instagram.com/melaniieaubert
Website: www.melanieaubert.com
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