On today’s episode of the Taking Action podcast I’m chatting with podcast host and launch strategist Steph Taylor

Steph is an ex corporate square peg, launch strategist and host of the Socialette podcast. She helps entrepreneurs launch digital products and podcasts to reach more people, grow their audience and become the go-to in their industry. Steph does what she does so that fellow entrepreneurs can achieve more impact, create more profit and have more freedom.

In this episode Steph talks about what makes a good digital product, how to launch one successfully, what to do when things don’t go well in business and how to use a podcast as part of your sales funnel.

Steph helps her clients package up what is inside their heads, and what they are good at into a scalable offer. Her journey has been a rollercoaster, that started with her e-commerce business as a side hustle. She quit her 9-5 and quickly ran out of money. During this time, she took a job where she was introduced to podcasting and was encouraged to get back into the business world. She launched a new business and ended up in the time for money trap that so many of us find ourselves in. At this point in time, Steph was unsure what to specialize in. She did many different things, but one thing in common was that she had several ideas for launching courses. After discussing this with her business coach, Steph discovered she has a knack for launching. From this, her business grew into what it is today.

Let’s dig into the highlights!

About Steph and her business journey [1.04]

A mindset shift Steph has had to overcome [5.00]

What makes a good digital product [6.25]

Three things that helped Steph hit these sales [8.07]

Don’t let failures or unexpected results get in the way of your growth [11.36]

What are the first steps to launching a digital product [13.28]

What tech does Steph recommend for launching a digital product [15.53]

Dest tips for deciding what digital product launching format is best for you [28.24]

How to weave your podcast into your product and call to action [22.26]

How to learn more from Steph [24.37]

Links Mentioned:

Website: Stephtaylor.co

Free digital product kickstart kit: https://stephtaylor.co/digital-product-kickstart-kit

Instagram/Facebook: https://www.instagram.com/stephtaylor.co/

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