On today’s episode of the Taking Action podcast I’m chatting with brand photography expert Kate Karanges.
Kate Karanges is a wife, mother, self confessed coffee addict and the founder and director of The Latest – a creative studio for brand photography and (soon to be) video. She specialises in creative direction and strategy, and has spent years developing her business acumen through building several ecommerce businesses from the ground up and consulting for e-commerce start ups. After studying high level Facebook marketing, she began growing her own advertising agency before returning to her first love of photography and brand creative. She now combines her marketing knowledge with her out-of-the-box approach to brand visuals to bring a strategic partnership for bold brands craving cut through in their industry.
Let’s dig into the highlights!
About Kate and her business journey [1.00]
Mindset shift Kate has experienced in her business journey [4.24]
Kate’s recommendation for how often you should have a brand photoshoot [6.22]
Someone needs to be able to look at your photo and see what you’re speaking and saying as a brand [11.40]
Types of photos to get at a brand photoshoot [14.40]
How shot lists help photographers [15.15]
How to find inspiration for your brand photoshoot [17.06]
How to prepare for your brand photoshoot [22.16]
The more prepared you are, the more successful your photoshoot will be [22.30]
How to work with Kate and connect with her [34.00]
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