{"id":156,"date":"2020-05-10T20:00:00","date_gmt":"2020-05-10T20:00:00","guid":{"rendered":"https:\/\/lisabruton.com.au\/?p=156"},"modified":"2021-03-12T16:58:13","modified_gmt":"2021-03-12T16:58:13","slug":"podcast-lillian","status":"publish","type":"post","link":"https:\/\/lisabruton.com.au\/?p=156","title":{"rendered":"How to use your website to save time and maximize client conversion with Lillian Gordon"},"content":{"rendered":"<p class=\"\" style=\"white-space:pre-wrap;\">This week on the podcast I&#8217;m talking with Lillian about how to use your website to save time and maximise client conversions. Lillian shared incredible tips around how to allow your client journey to dictate your design, recommended website platforms, what you need to have in place before creating or rebranding your website and the process behind her client website design process. If you&#8217;ve been wanting to creating a website or you feel you&#8217;ve outgrown your website and branding &#8211; this episode is a must listen!<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/14245583\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/b65657\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Here are the highlights:<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>[5.05] Hannah:<\/strong> We need to understand where our clients are at to help them<\/p>\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>[5.20] Lillian:<\/strong> When we put people up on a pedestal, we enter into a rat race.&nbsp;<\/p>\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>[6.33] Lillian:<\/strong> \u201cYour opinion is valuable, but so is mine\u201d when before it was \u201cyour opinion is valuable, and mine doesn\u2019t matter\u201d<\/p>\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>[7.38] Lillian:<\/strong> People have the misconception that their website needs to look pretty, and pretty alone. But when it comes to creating a high converting website for converting clients, it\u2019s really about mapping out your on-boarding process.&nbsp;<\/p>\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>[13.34] Lillian:<\/strong> It\u2019s important to understand your ideal clients and the objections they have at the time of being on your sales page so that you can address those.&nbsp;<\/p>\n<div class=\"sqs-block-button-container--center\" data-animation-role=\"button\" data-alignment=\"center\" data-button-size=\"medium\">\n\t<a href=\"https:\/\/open.spotify.com\/show\/2zFNU9tejKhXZ7iOFk1o4O?si=L6v6F-vlTLye97OBeKpOtg\" class=\"sqs-block-button-element--medium sqs-block-button-element\" >Spotify<\/a>\n<\/div>\n<div class=\"sqs-block-button-container--center\" data-animation-role=\"button\" data-alignment=\"center\" data-button-size=\"medium\">\n\t<a href=\"https:\/\/podcasts.apple.com\/au\/podcast\/taking-action\/id1500680426\" class=\"sqs-block-button-element--medium sqs-block-button-element\" >Apple Podcasts<\/a>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"sqs-block-button-container--center\" data-animation-role=\"button\" data-alignment=\"center\" data-button-size=\"medium\">\n\t<a href=\"https:\/\/www.profitableschedule.com\/free\" class=\"sqs-block-button-element--medium sqs-block-button-element\" >FREE WORKSHOP: How to transition to a Profit Focused Schedule without task switching, long nights and never-ending to do lists<\/a>\n<\/div>\n<h1 style=\"text-align:center;white-space:pre-wrap;\">Pin for later<\/h1>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-hidden\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:735px;\"\n        ><\/p>\n<div\n              \n                style=\"padding-bottom:149.9319610595703%;\"\n              \n              class=\"\n                image-block-wrapper\n                \n          \n        \n                has-aspect-ratio\n              \"\n              data-animation-role=\"image\"\n              \n  \n\n          ><br \/>\n            <noscript><img decoding=\"async\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/05\/image-asset-14.png\" alt=\"Taking Action | Episode 13: How to use your website to save time and maximize client conversion with Lillian Gordon. This week on the podcast I'm talking with Lillian about how to use your website to save time and maximise client conversions. | With Hannah Murphy #businesstips #growyourbusiness #productivity\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/05\/image-asset-14.png\" data-image=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/05\/image-asset-14.png\" data-image-dimensions=\"735x1102\" data-image-focal-point=\"0.5,0.5\" alt=\"Taking Action | Episode 13: How to use your website to save time and maximize client conversion with Lillian Gordon. This week on the podcast I'm talking with Lillian about how to use your website to save time and maximise client conversions. | With Hannah Murphy #businesstips #growyourbusiness #productivity\" data-load=\"false\" data-image-id=\"5f3f36b8d954912ad6a43077\" data-type=\"image\" \/>\n          <\/div>\n<\/figure><\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-hidden\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:735px;\"\n        ><\/p>\n<div\n              \n                style=\"padding-bottom:149.9319610595703%;\"\n              \n              class=\"\n                image-block-wrapper\n                \n          \n        \n                has-aspect-ratio\n              \"\n              data-animation-role=\"image\"\n              \n  \n\n          ><br \/>\n            <noscript><img decoding=\"async\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/05\/image-asset-15.png\" alt=\"Taking Action | Episode 13: How to use your website to save time and maximize client conversion with Lillian Gordon. This week on the podcast I'm talking with Lillian about how to use your website to save time and maximise client conversions. | With Hannah Murphy #businesstips #growyourbusiness #productivity\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/05\/image-asset-15.png\" data-image=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/05\/image-asset-15.png\" data-image-dimensions=\"735x1102\" data-image-focal-point=\"0.5,0.5\" alt=\"Taking Action | Episode 13: How to use your website to save time and maximize client conversion with Lillian Gordon. This week on the podcast I'm talking with Lillian about how to use your website to save time and maximise client conversions. | With Hannah Murphy #businesstips #growyourbusiness #productivity\" data-load=\"false\" data-image-id=\"5f3f36bdeadc0b655480caf7\" data-type=\"image\" \/>\n          <\/div>\n<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"\">This week on the podcast I&#8217;m talking with Lillian about how to use your website to save time and maximise client conversions. Lillian shared incredible tips around how to allow your client journey to dictate your design, recommended website platforms, what you need to have in place before creating or rebranding your website and the process behind her client website design process. If you&#8217;ve been wanting to creating a website or you feel you&#8217;ve outgrown your website and branding &#8211; this episode is a must listen!<\/p>\n","protected":false},"author":3,"featured_media":531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use your website to save time and maximize client conversion with Lillian Gordon - Christian Peterson Site<\/title>\n<link rel=\"canonical\" href=\"https:\/\/lisabruton.com.au\/?p=156\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use your website to save time and maximize client conversion with Lillian Gordon - Christian Peterson Site\" \/>\n<meta property=\"og:description\" content=\"This week on the podcast I&#039;m talking with Lillian about how to use your website to save time and maximise client conversions. Lillian shared incredible tips around how to allow your client journey to dictate your design, recommended website platforms, what you need to have in place before creating or rebranding your website and the process behind her client website design process. If you&#039;ve been wanting to creating a website or you feel you&#039;ve outgrown your website and branding - this episode is a must listen!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lisabruton.com.au\/?p=156\" \/>\n<meta property=\"og:site_name\" content=\"Christian Peterson Site\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-10T20:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-12T16:58:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lisabruton.com.au\/#website\",\"url\":\"https:\/\/lisabruton.com.au\/\",\"name\":\"Christian Peterson Site\",\"description\":\"Your SUPER-powered WP Engine Site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/lisabruton.com.au\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lisabruton.com.au\/?p=156#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/12\/high_res.jpg\",\"width\":960,\"height\":1440},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lisabruton.com.au\/?p=156#webpage\",\"url\":\"https:\/\/lisabruton.com.au\/?p=156\",\"name\":\"How to use your website to save time and maximize client conversion with Lillian Gordon - Christian Peterson Site\",\"isPartOf\":{\"@id\":\"https:\/\/lisabruton.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lisabruton.com.au\/?p=156#primaryimage\"},\"datePublished\":\"2020-05-10T20:00:00+00:00\",\"dateModified\":\"2021-03-12T16:58:13+00:00\",\"author\":{\"@id\":\"https:\/\/lisabruton.com.au\/#\/schema\/person\/dc28fb512e6ec37c2a0b62bf9c0dcf3f\"},\"breadcrumb\":{\"@id\":\"https:\/\/lisabruton.com.au\/?p=156#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lisabruton.com.au\/?p=156\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lisabruton.com.au\/?p=156#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lisabruton.com.au\/\",\"url\":\"https:\/\/lisabruton.com.au\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lisabruton.com.au\/?p=156\",\"url\":\"https:\/\/lisabruton.com.au\/?p=156\",\"name\":\"How to use your website to save time and maximize client conversion with Lillian Gordon\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/lisabruton.com.au\/#\/schema\/person\/dc28fb512e6ec37c2a0b62bf9c0dcf3f\",\"name\":\"Hannah Murphy\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lisabruton.com.au\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d5241fe17a420031342fb6cc3520dcba9257cd5741bc1897b3369df9ccd1a587?s=96&d=mm&r=g\",\"caption\":\"Hannah Murphy\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=\/wp\/v2\/posts\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=156"}],"version-history":[{"count":0,"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=\/wp\/v2\/posts\/156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=\/wp\/v2\/media\/531"}],"wp:attachment":[{"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}