{"id":107,"date":"2020-07-12T20:00:00","date_gmt":"2020-07-12T20:00:00","guid":{"rendered":"https:\/\/lisabruton.com.au\/?p=107"},"modified":"2021-03-12T16:54:58","modified_gmt":"2021-03-12T16:54:58","slug":"how-to-become-the-number-1-choice-for-your-dream-clients-with-elise-hodge","status":"publish","type":"post","link":"https:\/\/lisabruton.com.au\/?p=107","title":{"rendered":"How to become the number 1 choice for your dream clients with Elise Hodge"},"content":{"rendered":"<p class=\"\" style=\"white-space:pre-wrap;\">Elise Hodge is a copywriter and coach who helps entrepreneurs become the #1 choice for their dream clients so they don\u2019t have to waste time working with the wrong clients. Elise got her start in PR, working as a corporate media consultant before entering the realm of politics as a media adviser. But it wasn\u2019t long before she ditched the corporate world altogether to pave her own way. Today, she helps entrepreneurs write copy that converts through her one-on-one services and step-by-step program, The Copywriting Academy. In this episode Elise talks about common mistakes she sees people making with their copy, how to write in a way that positions you as the #1 choice for clients and how to use their words to write your copy. <\/p>\n<p> <iframe loading=\"lazy\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15077522\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/b65657\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Let\u2019s dig into the highlights!<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">About Elise and her business journey [1.03]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">A mindset shift Elise has had to overcome [3.05]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Common mistakes people make when writing copy [5.42]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Elise\u2019s top tips to become the number one choice for your dream client [9.58]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Elise\u2019s advice on how to establish expertise when you lack confidence [12.28] <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Questions you should be asking your clients to discover their pain points [21.05]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">How to learn more from Elise [24.27]<\/p>\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Links Mentioned:<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Website:<a href=\"https:\/\/elisehodge.com.au\/\"> https:\/\/elisehodge.com.au<\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Instagram: <a href=\"https:\/\/www.instagram.com\/elise_hodge\/\">https:\/\/www.instagram.com\/elise_hodge<\/a><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Free class on how to become the #1 choice for your dream clients with captivating copywriting:<strong> <\/strong><a href=\"https:\/\/elisehodge.com.au\/class\" target=\"_blank\" rel=\"noopener\">https:\/\/elisehodge.com.au\/class<\/a> <\/p>\n<div class=\"sqs-block-button-container--center\" data-animation-role=\"button\" data-alignment=\"center\" data-button-size=\"small\">\n\t<a href=\"https:\/\/open.spotify.com\/show\/2zFNU9tejKhXZ7iOFk1o4O?si=L6v6F-vlTLye97OBeKpOtg\" class=\"sqs-block-button-element--small sqs-block-button-element\" >Spotify<\/a>\n<\/div>\n<div class=\"sqs-block-button-container--center\" data-animation-role=\"button\" data-alignment=\"center\" data-button-size=\"small\">\n\t<a href=\"https:\/\/podcasts.apple.com\/au\/podcast\/taking-action\/id1500680426\" class=\"sqs-block-button-element--small sqs-block-button-element\" >Apple Podcasts<\/a>\n<\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:1500px;\"\n        ><\/p>\n<p>          <a\n              class=\"\n                sqs-block-image-link\n                \n          \n        \n              \"\n              href=\"https:\/\/www.profitableschedule.com\/free\"\n              \n          ><\/p>\n<div\n              \n                style=\"padding-bottom:43.33333206176758%;\"\n              \n              class=\"\n                image-block-wrapper\n                \n          \n        \n                has-aspect-ratio\n              \"\n              data-animation-role=\"image\"\n              \n  \n\n          ><br \/>\n            <noscript><img decoding=\"async\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/07\/image-asset-8.png\" alt=\"\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/07\/image-asset-8.png\" data-image=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/07\/image-asset-8.png\" data-image-dimensions=\"1500x650\" data-image-focal-point=\"0.5,0.5\" alt=\"\" data-load=\"false\" data-image-id=\"5f3f35e60f4b9c565a3fea9a\" data-type=\"image\" \/>\n          <\/div>\n<p>          <\/a><\/p>\n<\/figure><\/div>\n<div class=\"sqs-block-button-container--center\" data-animation-role=\"button\" data-alignment=\"center\" data-button-size=\"small\">\n\t<a href=\"https:\/\/www.profitableschedule.com\/free\" class=\"sqs-block-button-element--small sqs-block-button-element\" >FREE WORKSHOP: How to transition to a Profit Focused Schedule without task switching, long nights and never-ending to do lists -><\/a>\n<\/div>\n<h1 style=\"text-align:center;white-space:pre-wrap;\"><a href=\"https:\/\/www.pinterest.com\/withhannahmurphy\">Pin for later<\/a><\/h1>\n<div class=\"sqs-image sqs-empty\">\n<div class=\"sqs-image-content\"><\/div>\n<\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-hidden\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:1080px;\"\n        ><\/p>\n<div\n              \n                style=\"padding-bottom:177.7777862548828%;\"\n              \n              class=\"\n                image-block-wrapper\n                \n          \n        \n                has-aspect-ratio\n              \"\n              data-animation-role=\"image\"\n              \n  \n\n          ><br \/>\n            <noscript><img decoding=\"async\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/07\/image-asset-9.png\" alt=\"Taking Action Podcast | How to become the number 1 choice for your dream clients with Elise Hodge | With Hannah Murphy #businesstips #growyourbusiness #productivity\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/07\/image-asset-9.png\" data-image=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/07\/image-asset-9.png\" data-image-dimensions=\"1080x1920\" data-image-focal-point=\"0.5,0.5\" alt=\"Taking Action Podcast | How to become the number 1 choice for your dream clients with Elise Hodge | With Hannah Murphy #businesstips #growyourbusiness #productivity\" data-load=\"false\" data-image-id=\"5f3f35e9dd135b2c973fabca\" data-type=\"image\" \/>\n          <\/div>\n<\/figure><\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-hidden\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:1080px;\"\n        ><\/p>\n<div\n              \n                style=\"padding-bottom:177.7777862548828%;\"\n              \n              class=\"\n                image-block-wrapper\n                \n          \n        \n                has-aspect-ratio\n              \"\n              data-animation-role=\"image\"\n              \n  \n\n          ><br \/>\n            <noscript><img decoding=\"async\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/07\/image-asset-10.png\" alt=\"Taking Action Podcast | How to become the number 1 choice for your dream clients with Elise Hodge | With Hannah Murphy #businesstips #growyourbusiness #productivity\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/07\/image-asset-10.png\" data-image=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/07\/image-asset-10.png\" data-image-dimensions=\"1080x1920\" data-image-focal-point=\"0.5,0.5\" alt=\"Taking Action Podcast | How to become the number 1 choice for your dream clients with Elise Hodge | With Hannah Murphy #businesstips #growyourbusiness #productivity\" data-load=\"false\" data-image-id=\"5f3f35eb6b991354f8849bb0\" data-type=\"image\" \/>\n          <\/div>\n<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"\">How to become the number 1 choice for your dream clients with Elise Hodge<\/p>\n","protected":false},"author":3,"featured_media":545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to become the number 1 choice for your dream clients with Elise Hodge - Christian Peterson Site<\/title>\n<link rel=\"canonical\" href=\"https:\/\/lisabruton.com.au\/?p=107\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to become the number 1 choice for your dream clients with Elise Hodge - Christian Peterson Site\" \/>\n<meta property=\"og:description\" content=\"How to become the number 1 choice for your 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