{"id":103,"date":"2020-12-06T19:00:00","date_gmt":"2020-12-06T19:00:00","guid":{"rendered":"https:\/\/lisabruton.com.au\/?p=103"},"modified":"2021-03-25T02:05:30","modified_gmt":"2021-03-25T02:05:30","slug":"how-halving-your-offers-can-double-your-revenue-with-emily-osmond","status":"publish","type":"post","link":"https:\/\/lisabruton.com.au\/?p=103","title":{"rendered":"How halving your offers can double your revenue with Emily Osmond"},"content":{"rendered":"<p class=\"\" style=\"white-space:pre-wrap;\">Emily Osmond is an online marketing educator, top-ranking podcast host and speaker. She quit her job to go full time in her business when she was 26 years old, with a mortgage to pay and no plan B. After a wild ride on the entrepreneurial roller coaster, she now runs a global business from her living room, hosts a podcast that is listened to in more than 70 countries, coaches hundreds of entrepreneurs inside her online programs, and loves the work that she gets to call her \u2018job\u2019. Her mission is to help other women to create a business on their own terms that provides them with the income and lifestyle they desire. You can find her at emilyosmond.com, on Instagram at @emilyosmond and tune into her podcast by searching \u2018The Emily Osmond Show\u2019 on Apple iTunes and Spotify.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/17059373\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/cc713c\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe><\/p>\n<div class=\"sqs-block-button-container--center\" data-animation-role=\"button\" data-alignment=\"center\" data-button-size=\"medium\">\n\t<a href=\"https:\/\/podcasts.apple.com\/au\/podcast\/taking-action\/id1500680426\" class=\"sqs-block-button-element--medium sqs-block-button-element\" >Love what your hearing? Leave a review!<\/a>\n<\/div>\n<p class=\"\" style=\"white-space:pre-wrap;\">Emily Osmond is an international marketing coach, speaker, and podcaster. She also runs the global education program and community, The Modern Marketing Collective, where she coaches hundreds of entrepreneurs each month, specifically in Instagram marketing, marketing messaging, and online sales funnels.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Impostor syndrome was definitely one of Emily\u2019s biggest hurdles when she first decided to become her own boss. At the time, she had no friends nor family members who owned their own businesses, which she believed was her worst disadvantage as an aspiring entrepreneur. Over time, she came to realize that \u201cthere is no secret society of people who know how to do business. There\u2019s no rulebook. There\u2019s no guidebook. Everyone is just figuring it out.\u201d The exciting (and yes, scary) part of entrepreneurship is the fact that&nbsp;<em>you&nbsp;<\/em>get to decide how to solve a problem. The ones who have a higher chance of succeeding are the ones who embrace the risks and dive in with a determination to&nbsp;<em>find a way, anyway<\/em>.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Listen in and learn how Emily describes how she broke past her initial feelings of inadequacy when she went down her path as an entrepreneur, how she was able to pinpoint the offerings that she knew were right for her brand, the process that led to her overhauling her entire business to start a membership program, what she does on a week-to-week basis around branding and marketing her services, and her four content categories when posting on Instagram for business. We would love to hear your thoughts and any questions you may have can go right here in the comments! Enjoy!<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Let\u2019s dig into the highlights!<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">About Emily Osmond, her story and her career [1.29]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Emily\u2019s biggest mindset shift as an entrepreneur [6.07]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Key steps Emily took throughout her business journey that got her to where she is now [9.14]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Launching her membership program [14.20]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">What happened to Emily\u2019s revenue when she launched her program? [18.48]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">A typical week in Emily\u2019s business today [20.19]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Emily\u2019s vision for the near future of her business [24.21]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Four content categories for building your brand on Instagram [26.20]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">How to connect with Emily [31.53]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Who is The Modern Marketing Collective for? [32.32]<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Links Mentioned:<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;Website: emilyosmond.com<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">&nbsp;Instagram: @emilyosmond<\/p>\n<div class=\"sqs-block-button-container--center\" data-animation-role=\"button\" data-alignment=\"center\" data-button-size=\"small\">\n\t<a href=\"https:\/\/open.spotify.com\/show\/2zFNU9tejKhXZ7iOFk1o4O?si=L6v6F-vlTLye97OBeKpOtg\" class=\"sqs-block-button-element--small sqs-block-button-element\" >Spotify<\/a>\n<\/div>\n<div class=\"sqs-block-button-container--center\" data-animation-role=\"button\" data-alignment=\"center\" data-button-size=\"small\">\n\t<a href=\"https:\/\/podcasts.apple.com\/au\/podcast\/taking-action\/id1500680426\" class=\"sqs-block-button-element--small sqs-block-button-element\" >Apple Podcasts<\/a>\n<\/div>\n<div\n        class=\"\n         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     \n  \n\n          ><br \/>\n            <noscript><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5f2cc2643a731e4d0909919d\/1598317594933-K2VD7H8XMQUBD344Q7PW\/ke17ZwdGBToddI8pDm48kOHCeWqxM_jYkuUh8wPpN_YUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYy7Mythp_T-mtop-vrsUOmeInPi9iDjx9w8K4ZfjXt2dk0X-VD4sA6D6tAhg1nkxug4rGDLxaTd7PFqnUhgOlb7CjLISwBs8eEdxAxTptZAUg\/profitable-schedule\" alt=\"profitable-schedule\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5f2cc2643a731e4d0909919d\/1598317594933-K2VD7H8XMQUBD344Q7PW\/ke17ZwdGBToddI8pDm48kOHCeWqxM_jYkuUh8wPpN_YUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYy7Mythp_T-mtop-vrsUOmeInPi9iDjx9w8K4ZfjXt2dk0X-VD4sA6D6tAhg1nkxug4rGDLxaTd7PFqnUhgOlb7CjLISwBs8eEdxAxTptZAUg\/profitable-schedule\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5f2cc2643a731e4d0909919d\/1598317594933-K2VD7H8XMQUBD344Q7PW\/ke17ZwdGBToddI8pDm48kOHCeWqxM_jYkuUh8wPpN_YUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYy7Mythp_T-mtop-vrsUOmeInPi9iDjx9w8K4ZfjXt2dk0X-VD4sA6D6tAhg1nkxug4rGDLxaTd7PFqnUhgOlb7CjLISwBs8eEdxAxTptZAUg\/profitable-schedule\" data-image-dimensions=\"1500x650\" data-image-focal-point=\"0.5,0.5\" alt=\"profitable-schedule\" data-load=\"false\" data-image-id=\"5fc428106457125654bf24c4\" data-type=\"image\" \/>\n          <\/div>\n<p>          <\/a><\/p>\n<\/figure><\/div>\n<h1 style=\"text-align:center;white-space:pre-wrap;\"><a href=\"https:\/\/www.pinterest.com\/withhannahmurphy\">Pin for later<\/a><\/h1>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-hidden\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:1080px;\"\n        ><\/p>\n<div\n              \n                style=\"padding-bottom:177.7777862548828%;\"\n              \n              class=\"\n                image-block-wrapper\n                \n          \n        \n                has-aspect-ratio\n              \"\n              data-animation-role=\"image\"\n              \n  \n\n          ><br \/>\n            <noscript><img decoding=\"async\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/12\/1-2.png\" alt=\"Taking Action Podcast | How halving your offers can double your revenue with Emily Osmond | With Hannah Murphy #businesstips #growyourbusiness #productivity\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/12\/1-2.png\" data-image=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/12\/1-2.png\" data-image-dimensions=\"1080x1920\" data-image-focal-point=\"0.5,0.5\" alt=\"Taking Action Podcast | How halving your offers can double your revenue with Emily Osmond | With Hannah Murphy #businesstips #growyourbusiness #productivity\" data-load=\"false\" data-image-id=\"5fc42d9fcb3e0f5771d40611\" data-type=\"image\" \/>\n          <\/div>\n<\/figure><\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-hidden\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:1080px;\"\n        ><\/p>\n<div\n              \n                style=\"padding-bottom:177.7777862548828%;\"\n              \n              class=\"\n                image-block-wrapper\n                \n          \n        \n                has-aspect-ratio\n              \"\n              data-animation-role=\"image\"\n              \n  \n\n          ><br \/>\n            <noscript><img decoding=\"async\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/12\/2-3.png\" alt=\"Taking Action Podcast | How halving your offers can double your revenue with Emily Osmond | With Hannah Murphy #businesstips #growyourbusiness #productivity\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/12\/2-3.png\" data-image=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/12\/2-3.png\" data-image-dimensions=\"1080x1920\" data-image-focal-point=\"0.5,0.5\" alt=\"Taking Action Podcast | How halving your offers can double your revenue with Emily Osmond | With Hannah Murphy #businesstips #growyourbusiness #productivity\" data-load=\"false\" data-image-id=\"5fc42dbf3f75b166435840e6\" data-type=\"image\" \/>\n          <\/div>\n<\/figure><\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-hidden\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:1080px;\"\n        ><\/p>\n<div\n              \n                style=\"padding-bottom:177.7777862548828%;\"\n              \n              class=\"\n                image-block-wrapper\n                \n          \n        \n                has-aspect-ratio\n              \"\n              data-animation-role=\"image\"\n              \n  \n\n          ><br \/>\n            <noscript><img decoding=\"async\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/12\/3-2.png\" alt=\"Taking Action Podcast | How halving your offers can double your revenue with Emily Osmond | With Hannah Murphy #businesstips #growyourbusiness #productivity\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/12\/3-2.png\" data-image=\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/12\/3-2.png\" data-image-dimensions=\"1080x1920\" data-image-focal-point=\"0.5,0.5\" alt=\"Taking Action Podcast | How halving your offers can double your revenue with Emily Osmond | With Hannah Murphy #businesstips #growyourbusiness #productivity\" data-load=\"false\" data-image-id=\"5fc42ddee6d49a06bb168ffa\" data-type=\"image\" \/>\n          <\/div>\n<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Emily Osmond is an online marketing educator, top-ranking podcast host and speaker. She quit her job to go full time in her business when she was 26 years old, with a mortgage to pay and no plan B. After a wild ride on the entrepreneurial roller coaster, she now runs a global business from her [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[],"class_list":["post-103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How halving your offers can double your revenue with Emily Osmond - Christian Peterson Site<\/title>\n<link rel=\"canonical\" href=\"https:\/\/lisabruton.com.au\/?p=103\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How halving your offers can double your revenue with Emily Osmond - Christian Peterson Site\" \/>\n<meta property=\"og:description\" content=\"Emily Osmond is an online marketing educator, top-ranking podcast host and speaker. She quit her job to go full time in her business when she was 26 years old, with a mortgage to pay and no plan B. After a wild ride on the entrepreneurial roller coaster, she now runs a global business from her [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lisabruton.com.au\/?p=103\" \/>\n<meta property=\"og:site_name\" content=\"Christian Peterson Site\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-06T19:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-25T02:05:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lisabruton.com.au\/#website\",\"url\":\"https:\/\/lisabruton.com.au\/\",\"name\":\"Christian Peterson Site\",\"description\":\"Your SUPER-powered WP Engine Site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/lisabruton.com.au\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lisabruton.com.au\/?p=103#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/lisabruton.com.au\/wp-content\/uploads\/2020\/12\/Emily-Osmond-July-2020-113-2-scaled.jpg\",\"width\":2560,\"height\":1709,\"caption\":\"\\u00a9 Jessica Roberts &amp; Crystal Oliver - https:\/\/www.thewho.com.au\/roberts.com\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lisabruton.com.au\/?p=103#webpage\",\"url\":\"https:\/\/lisabruton.com.au\/?p=103\",\"name\":\"How halving your offers can double your revenue with Emily Osmond - Christian Peterson Site\",\"isPartOf\":{\"@id\":\"https:\/\/lisabruton.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lisabruton.com.au\/?p=103#primaryimage\"},\"datePublished\":\"2020-12-06T19:00:00+00:00\",\"dateModified\":\"2021-03-25T02:05:30+00:00\",\"author\":{\"@id\":\"https:\/\/lisabruton.com.au\/#\/schema\/person\/dc28fb512e6ec37c2a0b62bf9c0dcf3f\"},\"breadcrumb\":{\"@id\":\"https:\/\/lisabruton.com.au\/?p=103#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lisabruton.com.au\/?p=103\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lisabruton.com.au\/?p=103#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lisabruton.com.au\/\",\"url\":\"https:\/\/lisabruton.com.au\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lisabruton.com.au\/?p=103\",\"url\":\"https:\/\/lisabruton.com.au\/?p=103\",\"name\":\"How halving your offers can double your revenue with Emily Osmond\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/lisabruton.com.au\/#\/schema\/person\/dc28fb512e6ec37c2a0b62bf9c0dcf3f\",\"name\":\"Hannah Murphy\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/lisabruton.com.au\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d5241fe17a420031342fb6cc3520dcba9257cd5741bc1897b3369df9ccd1a587?s=96&d=mm&r=g\",\"caption\":\"Hannah Murphy\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=\/wp\/v2\/posts\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=103"}],"version-history":[{"count":0,"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=\/wp\/v2\/posts\/103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=\/wp\/v2\/media\/565"}],"wp:attachment":[{"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lisabruton.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}